Challenge
To undertake a complete re-design of Butlin’s popular ‘Scoop’ ice cream restaurant chain.
Solution
The initial restaurant was developed to incorporate both the Butlin’s existing brand direction and to give ‘Scoop’ it own individual feel within the Butlin’s village.
As well as the individual restaurant, a ‘Scoop’ brand guide was developed and the design will be rolled out throughout all Butlin’s UK villages.